Archive | March 2012

Mascara Packaging Does it Really Matter?

In today’s market Mascara is one of the most sought items in a woman’s make-up routine.  However there is little loyalty to brand.   And Surprisingly women will pay big dollars for the packing it comes in. Market Trends push people for the next hottest thing. Those trends change in the blink of an eye, Facts show that Packaging is what draws women to certain products.

Eye Makeup is tops when it comes to cosmetic spending in the US and abroad. Brand loyalty doesn’t matter as women are looking for the new hottest thing.  Right now the Hottest thing is Big Bold Lush Eye Lashes and bright packaging. The desire for that perfect look; women will continue to change until they find the product that delivers for them.

With the continuous demand and of-the-moment-trends, Mascara leads in both prestige and mass markets as one of the most popular color cosmetic products.  Trying to compete with the results of Professional treatments like Latisse, shoppers are looking for lash growth and enhancements equivalent  to the Professional treatments at a fraction of the price.

The performance women demand—and take for granted—from their mascara product is not so easy to achieve. From the brand and supplier standpoint, there’s a lot of thought and effort surrounding the rod, wiper, brush, tube and formulation—because what’s most critical about mascara packaging is that all the components function together smoothly so the end result is attractive, compelling, easy to use and flawless—and lashes appear neither too goopy nor too sparse.

Eileen Higgins, vice president, global product development, Avon, says packaging plays an important role in mascara even though it’s a must-have product for most women. She says, “Different than say lipstick and foundation developments, the packaging for mascara is an integral part of the experience. Mascara development is like a symphony, the rod, wiper, brush and formula have to come together to create the harmonious experience in delivering the lash look. We also see that vibrant, colorful packaging and brushes help to bring the mascara to life and catch the consumer’s eye.”

With so many choices women tend to have several different Mascaras and may use two or three different ones each day to achieve the look they want. The wand focuses on one or two benefits; volume and definition or curl. To achieve These affects you  need to use a couple different types of Mascara’s. There is anticipation that companies will make a wand and formula that work together in a do it all package – volume, definition, curl, fullness. The future looks to focus more on multiple benefits, incorporating high-tech hair and skin care ingredients to offer benefits such as quicker drying time, heat resistance, keratin straightening, priming and even growing lashes.

The Packaging trends have typically been the round canister Mascara bottle in black.  However as trends are changing the requests for brightly colored and chubby to slim shapes are appearing on the market more and more. Printing has become more intricate on the canisters with the use of hot stamping, bright foils, and intricate detailing.

In an excerpt from Beauty Packaging March 2012 edition.

New to the Mascara Market

Beauty Packaging surveyed a cross-section of brands, A to Z, to focus on some of the latest and most innovative mascara products and packaging on shelves now. From adding fibers or supplementing formulations with collagen and keratin, to staggering applicator bristles for maximum coverage, mascara technology has never been greater.

Avon’s Super Extend Extreme Mascara ($9) features a new dual-extension brush comb, which defines and builds lashes for a full fringe of long shiny lashes.

Benefit’s They’re Real ($22) plumps up lashes with claims of a dramatic lengthening and volumizing formula. The secret: A brush with staggered bristles grabs lashes close to the root.

Clinique’s High Lengths Mascara
Clinique’s High Lengths Mascara ($15) stars a unique “willow” wand applicator, which features rows of strategically placed tines to comb through lashes, carefully stretching and separating each lash to new lengths. The “smart” applicator features a green comb applicator, which has one usable side composed of three rows of tines which are always covered with just the right amount of product to comb through lashes. The opposite side of the applicator always appears green, making it easy to recognize which side to use.
Maybelline New York’s iconic Great Lash Lots of Lashes ($5.79) now features a heart-shaped elastomer brush that “simplifies the application process. In just one swipe, the Great Little Grabber Brush easily reaches the inner and outer corners of the eye, multiplying and building your lash look with no clumps.”

Physician’s Formula Organic Wear 100% Natural Origin Jumbo Lash Mascara ($8.99) in a metallized green leaf-like package is noteworthy because it echoes the brand’s natural image, says Marks-McGee.
Rimmel’s Scandal’Eyes Mascara ($6.99) touts an ultra volume-boosting formula that features triple the collagen and keratin of other mascaras on the market, and a flexible new MaxDensity brush that’s longer, wider, denser and 50% bigger than Rimmel’s previously biggest brush. 
Stila’s Stay All Day Waterproof Volumizing Mascara ($22) is new for Summer 2012. To educate the consumer in brush use, Stila provides a visual illustration of the brush on the side of the secondary packaging along with a before-and-after illustration of the effect the product has on the lashes.
Tarte’s Amazonian clay line extension into its Gifted Amazonian Clay Smart Mascara ($19) was clever, says Marks-McGee. The company claims “just as it intuitively restores hydration and balances texture in skin, Amazonian clay intuitively hydrates, replenishes and repairs dry and brittle lashes.” The packaging is made of sustainable bamboo.
 
Mary Kay’s Lash Love Mascara ($15) “contains nourishing ingredients to help moisturize and strengthen lashes while defining, defending and delivering four times the volume.” 
Maybelline’s new Illegal Length Fiber Extensions Mascara ($8.95) claims to “build 4mm of measurable extensions; a fiber-fix brush provides six different contact points with each lash for optimal fiber placement.”

So does Packaging really matter?  Apparently it does !

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This entry was posted on March 19, 2012.

Super Hot Deal 8-N-1 Eye Pallet

Super Deal only available through me!

 8-N-1  Eye Palette in Water Color’s 

Mirrored Compact includes 2 dual-ended applicator.

One Time Special Offer. $5.50

I have 6 in stock and they all must go.  First come first serve!  Text me, email me, comment,  get a hold of me to get yours. All orders must go through me,  Not valid on my website….Don’t delay when they are gone they are gone at this price.  Regular brochure Price is $12.00

avonladykathy@gmail.com ~ 619-994-4532

This entry was posted on March 10, 2012.

Spring Time ~ Makeup review time

Do you  taken inventory of your make up?  Do you know how old each piece of make up you have is? Do you know the shelf life of your cosmetics?  Unfortunately, makeup doesn’t last forever.   Make up needs to be replaced with fresh product every so often.  Follow these guidelines to keep you makeup fresh and to make sure that you have good quality makeup that doesn’t allow for bacteria habitation.

Follow these Guidelines ~

Take inventory ~

 Then   me to replace all that old stuff with new healthy Avon makeup

Liquid Foundation and Concealer should be replaced about every 6 months.  If the liquid gets grainy or extra-thick, its time to replace it. Always store in cool spot. Hot and humid weather can cause makeup to separate. Concealer sticks should also be stored in a cool place to prevent melting.   Try Ideal shade Concealer Sticks & Anew Liquid Foundation

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Mineral Makeup has become more popular in the makeup industry in the last few years. Mineral makeup, as a powder, is lightweight and doesn’t have that “cakey” feeling when applied to the face. Mineral makeup should be replaced once a year, while Liquid foundation should be replaced every 6 months.

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Compact Powder and Blush lasts from 6 to 9 months. The brushes and rounds that come with them should be replaced whenever they start to get dirty. Brushes can also be washed, if you don’t want to replace then often. Compacts sometimes form a hard, shiny layer on the top of the powder itself. You can choose either to replace the compact or scrap off the hard shiny part and use the powder under it.

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Pencil Eyeliner and Eye Should be replaced every 3-6 months. Eye makeup is the first product you should replace before anything else. This is the number one product that bacteria like to live on. The applicator for eye shadow should be replaced at the same time as the eye shadow.

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Liquid Eyeliner and Mascara is a breeding ground for germs.  This is why it’s very important that each one be replaced every 3 months or earlier if you have had an eye infection, such as pink eye.

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Lipstick and Lip Gloss will last about 1 year; as long as you keep them in a cool spot. Lipstick will melt if kept in the heat. Since lipstick and lip glosses tend to be worn a lot they usually run out before reaching a year old.  However if there are those you don’t use as often replace annually.

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Makeup brushes can harbor lots of dirt and bacteria, however regular washing (at least every two weeks) of your makeup brushes can keep them ~ and your face ~ clean and healthy. To keep your brushes clean follow these simple steps:

  • Run the bristles of the makeup brush under warm running water
  • Apply a small amount fo shampoo to bristles and work unto a light lather
  • Rinse bristles thoroughly under warm running water until no color leaves the brush
  • Allow it to air-dry.

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Tips to Remember

Do Replace any makeup that smells bad or develops different texture

Do Replace any makeup which has been used if you have had any eye or skin infection

Do NOT store makeup in hot, humid, or sunny locations. It is not recommended to keep your makeup in the bathroom.

Do keep track of when you bought your makeup, by marking with the date opened

DO NOT buy super expensive mascara, unless you are able to splurge on it every three months. This is the one product you need to replace often, so why spend a lot on it.

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Now that you have taken inventory of the makeup in your home, make a list of what needs to be replaced now!

Liquid Foundation:

Mineral Makeup:

Compact Powder:

Blush:

Eyeliner Pencil:

Liquid Eyeliner:

Eye Shadow:

Mascara:

Lipstick:

Lip Gloss:

Brushes ~  Face Brush:          Blush Brush:          Round Brush:       Eyeliner Brush:        Kabuki Brush:

This entry was posted on March 7, 2012.

Spring is in the Air ~ Preparing you skin for the Summer Months

Spring the transition time between winter and summer. Often referred to the season of rebirth, renewal and regrowth. In the US and some other regions of the Northern Hemisphere the vernal equinox (around March 20 or 21) marks the first day of spring, while the summer solstice marks the first day of summer (usually June 21).

In spring, the axis of the Earth is increasing its tilt toward the Sun and the length of daylight rapidly increases for the relevant hemisphere. It begins to warm definitely causing new plant growth to “spring forth” giving the season it name. Snow begins to melt, and streams swell from the runoff; frost becomes less severe. In areas where no snow and rare frost happens, air and ground temperatures rise rapidly. Many flowering plants bloom this time of year making everything colorful and fresh.

This is also the time of year marked by unstable air as the cold winter air is replaced with the warmer air causing warmer rains, tornado’s, super cell thunderstorms, hail, and heavy wind causing the jet stream to play an important role in unstable and severe weather in the Northern Hemisphere.

With springtime here the needs of our skin change. In the winter months we are indoors more. Cold weather, central heating and heavy starchy foods can all conspire to make a mockery of your skin care routine. No matter what your skin type you’re sure to notice the effects at some point during the winter. As I have said before moisturizer is the number one weapon against winter weather.

In the spring we are outdoors more, in the sunshine and water. Here are some tips on changing your skin care and makeup regime from winter to summer.

Review your routine and switch as needed. Is your skin care routine for springtime? As temperatures rise, everyone’s complexion tends to get oilier, so even if you have dry or combination skin, you might need a lighter moisturizer. If your skin is really oily, you might want to switch to a serum. These are very lightweight and deliver a powerful dose of nourishing ingredients. Oily skin types should also consider applying a Mattifyer which controls oil for up to eight hours. If that’s too drying apply a primer before your makeup. You might also consider switching from rehydrating make-up – such as a moisturizer foundation, concealer, or blush – to a light dusting of powder foundation, bronzer or blush and apply a light lip gloss. Keeping it simple in the Springtime.

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